You thought it took algorithmic brilliance and app-native influencers to top the App Store charts? Nope. Apparently, all it takes is a quick little copy and paste tool.
According to Cult of Mac, TikTok had been sitting pretty at the top of the iOS App Store charts since April 2020. (There was a brief disruption in its reign in August 2020, when YouTube snagged the top spot.)
But on May 30, the keyboard shortcut app Paste Keyboard dethroned the short video queen. Needless to say, everyone is confused.
Mashable asked the mobile data and analytics platform App Annie for insight into how exactly Paste Keyboard suddenly shot to the top. The app was ranked #910 in Utilities apps on iPhones on May 27, and climbed to #1 in Utilities and #5 overall on May 28. Two days later, Paste Keyboard overtook the #1 spot overall on May 30, and remains there as of June 1. Read more…