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Instagram’s home screen redesign will force you to use Reels whether you like it or not

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Instagram's home screen redesign will force you to use Reels whether you like it or notInstagram’s hottest club is “Reels,” or so Instagram really hopes. Right now, it’s more like a sparsely populated space with lame music that most people pass on by. But Instagram is betting big that moving the entryway and adding a few trimmings will bring the party.

Instagram announced that on Thursday it’s rolling out a redesigned home screen that puts tabs for Reels and Shop literally front and center. Aside from changes to icons in recent years, it’s the most significant redesign since 2016 — and it speaks volumes about Instagram’s priorities of both keeping up with TikTok, and raking in the dough. Read more…

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